Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention towards American and Local Products
نویسندگان
چکیده
منابع مشابه
The Role of Attitude towards Sports Advertising on Perceived Value and Purchase Intention (Case Study: Customers of Chabahar Free Zone)
The purpose of this study was to provide a model for surveying the effect of attitude towards sport advertising on perceived value and purchase intention. The research is applied in terms of purpose and descriptive and survey in terms of data collection method. Data collection tools were included of questionnaire, interview and library study. The statistical population of this research was cust...
متن کاملProduct Perceived Quality and Purchase Intention withConsumer Satisfaction
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows tha...
متن کاملidentifying and prioritizing internal and external factors that influence consumers’ purchase intention of frozen beef by using structural equation modeling
abstract awareness of consumer reasons during nutrition choice is very important, because this decision directly affect their health. since beef is one of the essential goods in consumer basket of goods of iranian households, exploring of factors that influence consumers purchase decisions and intentions toward imported frozen beefs in east azerbaijan province – tabriz city is the purpose of th...
متن کاملan analysis of relationship between perceived value, perceived quality, customer satisfaction and re-purchase intention in tehran department stores
today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...
متن کاملStore brands’ purchase intention: Examining the role of perceived quality
Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Procedia Economics and Finance
سال: 2016
ISSN: 2212-5671
DOI: 10.1016/s2212-5671(16)00078-2